Notice the Elephant has started as a one-woman-band in May 2013 out of desire to impact the sales goals of clients through a holistic marketing approach.
Our founder and CEO, Urška Ilc
, believed that by taking a data-driven approach and investing in research and education, she could create exceptional campaigns that delivered measurable results. Her mathematically and creatively inclined mind allowed her to delve into various marketing areas, attend countless courses in UX/UI, programming, digital advertising, business economics, behavioral economics, advanced statistics, and more.
But her main focus was to find the best framework that provided overview of entire marketing system and enabled tracking of all marketing activities, and hence provide clear paths that lead users from discovery to conversion and beyond. Out of all the frameworks available, marketing funnels offered the best analytical potential. Though the system is mostly used for lead capturing and automatizations, Urška expended these principles onto all marketing activities.
As her reputation grew, Urška grew her team of experts to provide full-service marketing solutions to clients. Today, Notice the Elephant has a team of marketing experts with years of experience in the industry. Notice the Elephant's approach to marketing is still data-driven. Whether we're trying to convert leads, or drive top-of-mind awareness.