PERFORMANCE MARKETING AGENCY

We run ads on a diverse array of platforms tailored to your campaign's needs, including Google Ads, TikTok, Facebook, Instagram, LinkedIn, Twitter, and various programmatic advertising networks, ensuring we choose platforms that best reach your intended audience and meet your campaign goals.
Our services are offered globally, with a strong presence in Europe and North America, and we support a multitude of languages to ensure that your campaigns are effectively localized and resonate with your target audience.

We generally suggest a minimum engagement of three months to allow for comprehensive campaign optimization and to yield substantial results. This period allows us to:
• Set Up and Launch: We start by establishing the campaigns, refining targeting, and rolling out initial ads. This phase sets the foundation.
• Collect and Analyze Data: Early on, we focus on gathering performance data, which is crucial for understanding audience response.
• Optimize: With solid data in hand, we adjust and enhance campaign elements to improve performance.
• Evaluate Results: Towards the end of the period, we assess the campaign's success in meeting its goals.

Absolutely, our agency provides a comprehensive suite of services that includes both media buying and ad creative development. Here's how each component plays a critical role in your advertising strategy:
• Ad Creative Development: The creative aspect of your ads is what captures attention and communicates your message. Our creative team specializes in crafting ad content that resonates with your audience. We handle everything from concept development, design, copywriting, to the production of multimedia elements such as images, videos, and interactive content.
• Compliance and Brand Consistency: We prioritize maintaining your brand's voice and ensuring that all creatives comply with platform guidelines and advertising standards. This attention to detail protects your brand's reputation and maximizes ad acceptance rates.
• Media Buying: Our media buying service is focused on purchasing and placing your ads on the most effective platforms to reach your target audience. We conduct thorough market research to identify where your potential customers are most active and receptive. Our team negotiates the best possible rates and placements for your ads, ensuring cost-efficiency and maximum exposure.
• Performance Optimization: Our services don't stop at deployment. We continuously analyze ad performance data to optimize both the media buying strategy and creative elements. This might involve adjusting ad spend across platforms, tweaking ad designs, or A/B testing different messages to improve engagement and conversion rates.
• Cross-Platform Campaigns: We are adept at creating integrated campaigns that span multiple platforms, from social media to search engines and beyond. This ensures a unified brand experience for customers, regardless of where they encounter your ads.

As a performance marketing agency, measuring the performance of advertising campaigns is a crucial process for us that goes beyond surface-level metrics. Our approach is data-driven and tailored to each campaign's unique goals. Here's how we break it down:
• Key Performance Indicators (KPIs): We establish KPIs that align with your business objectives. These could include click-through rates (CTR), conversion rates, return on ad spend (ROAS), customer acquisition costs (CAC), and customer lifetime value (CLV). By focusing on these metrics, we can gauge the effectiveness of each campaign and its contribution to your overall business goals.
• Conversion Tracking, Analytics and Reporting: We implement conversion tracking to monitor the actions taken by users after clicking on your ads. We continuously monitor campaign performance and generate detailed reports.
• A/B Testing: To optimize campaigns, we conduct A/B testing on various elements such as ad copy, design, and targeting criteria. This helps us understand what resonates best with your audience and drives conversions.
• ROAS Analysis: We calculate the return on investment of your campaigns by comparing the revenue generated to the amount spent. This helps us determine the profitability of each campaign and informs budget allocation decisions.
• Customer Journey Analysis: We map out the customer journey to understand the different touchpoints and how they influence the decision-making process. This helps us optimize the funnel for better conversions and customer retention.

The journey to launching a project with our agency starts with a comprehensive understanding of your business needs. During the discovery call, we'll explore your business goals, the specifics of your target audience, and your budget. We'll also discuss your current marketing activities and any specific challenges you're facing.
After gaining a thorough understanding of your requirements, we will identify opportunities for optimization and growth. With this information, we'll present you with a detailed proposal that outlines the scope of work, projected timelines, and associated costs.

Our goal is to ensure that the proposed plan aligns perfectly with your objectives and provides a clear roadmap for achieving your marketing goals. Once we sign the contract for collaboration, we will proceed with the onboarding process, setting up the necessary accounts and tools, and begin the execution of the campaign strategy.

Upon the conclusion of our collaboration, you retain full rights to use all ad creatives that you have compensated for. It's important to note that this does not include access to raw, open, or unedited files. We also do not provide storage for these files, so you will need to ensure that you have them stored securely for any future use.

Regarding ad accounts, there are two scenarios. If we have been operating directly on ad accounts owned by your company, you will simply remove our access upon the termination of our services. Alternatively, if we have been using our own ad accounts to manage your campaigns, access to these accounts will be lost once our collaboration ends. It's crucial to decide which option works best for you at the start of our partnership to ensure a smooth transition should our services no longer be required.
Please note that our agency policy is not to open any accounts on your behalf. We either manage campaigns on accounts that you have created or use our agency's accounts. This ensures that we fully comply with all the platforms and other advertising legislation.

The expenses associated with launching and overseeing a paid advertising campaign can fluctuate based on the campaign's scope and complexity of the project. The cost is influenced by the number of campaigns, the variety of channels and languages used, as well as the extent of ad creation we agree on. Our pricing for conducting a single campaign on one platform begins at EUR 350, with an additional media fee of 3.5%.

For a precise proposal get in touch with us via email at info@noticetheelephant.com or complete our quote request form. By gaining insight into your specific needs, we can develop a tailored quote that accommodates your business goals and budgetary parameters.